Thrymr Software ·Company based in Germany, Singapore & India
AR or VR
Asian Paints is India’s leading paint company with a group turnover of Rs 170.85 billion. The group has an enviable reputation in the corporate world for professionalism, fast-track growth, and building shareholder equity. Asian Paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company.
About Asian Paints
India’s paint industry has the ability to grow at 12-13% annually over the next few years from its current size. The consumption of paints in India is very low compared to other nations. Demand for paints is existing in both decorative and Industrial segments.
In this industrial segment, the range of products is more customized and guided by the technical support provided by the collaborators.
Asian Paints came up with a unique marketing initiative which would enrich customer experience by allowing them to digitally design their room using various shades and color provided by Asian Paints. Asian painted required an online tool which would allow the customers to design the room and place various furniture. Thrymr developed the required tool for Asian Paints which allowed the user to paint different walls with different shades and color. The tool also allowed user to place furniture and other furnishing items. The price associated with each item was used to calculate the total cost of designing the room.
- Experience of customer looking for paint was enriched.
- Asian Paints were able to highlight their various products.
- Customer could estimate the cost of designing and plan their budget accordingly.
- Tool helped in increasing the brand recall for Asian Paints.