Integrated digital platform channels for a leading wellness brand

Project Overview

Thrymr enabled digital transformation initiatives for a leading wellness firm that gives its clients nutrition counseling and built digital wellness center capabilities to deliver a smooth, personalized customer experience and coordinate marketing activities across channels.


December 2019

Problem Statement

  • The wellness firm established brick-and-mortar centers and they were independently managed with limited communication and interactivity among them leading to lot of inefficiencies.
  • The firm undertook a digital transformation journey to build a more scalable business model and needed a mature technology partner to achieve the goals.
  • The firm wanted to improve customer satisfaction and establish a differentiated brand by providing superior online and cross- channel customer experience.

Solution & implementation

  • Thrymr designed, developed and deployed an integrated digital platform that consolidated all digital marketing content, loyalty membership applications to coordinate promotional activities.
  • The platform integrates with O2O (on-line to off-line) e-commerce and consumer service platform to compile data from the entire customer journey.
  • Thrymr business analysts led the client C-level executives to articulate innovative and high-value customer journeys Built a robust, easy-to-use digital wellness center platform on top of Java technologies.


  • User-centered weight management that ensured 1000% increase in user base in less than 2 years.
  • Integrated solution that delivered measurable outcomes at user scale, reducing costs and increasing productivity. Substantial lower operation costs that were passed to the user through discounts and rewards.
  • Simple design and powerful engagement led to a 600% increase in in-house product sales.
  • Empowered application to stream patients to the right dietician, improve patient communications and optimize appointment slots effectively. The same number of dieticians now manage 10 times more the users.


Thrymr provides a progressive and wide range of quality skills and services to facilitate an end to end solutions for different IT needs. We work as a strategic partner for clients, working with them in an open and honest manner to shoulder the responsibilities of various IT challenges.

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