Levelling Up Insurance Management: A Secure, Scalable Platform for MSIG Singapore
About MSIG Insurance (Singapore)
MSIG Insurance (Singapore) Pte. Ltd., a subsidiary of Mitsui Sumitomo Insurance and part of the MS&AD Insurance Group, is a prominent general insurer in Singapore, boasting a solid presence in the Asia market for over a century, offering a diverse range of insurance solutions to address the changing needs of individuals and businesses across the region.
Project Overview
MSIG Insurance partnered with Thrymr Software to develop a comprehensive platform with robust functionality for managing Intermediaries, streamlining operations, and enhancing overall efficiency. The project focused on creating a digital platform that elevates insurance services for MSIG agents through a mobile application and administrative portal, designed to boost sales efficiency, enhance customer engagement, and simplify operations.
Challenges
Product Management Complexity
Difficulty in managing and selling multiple services across different customer segments.
Mobile Accessibility Needs
Need for mobile access to consolidate all insurance products in one place.
Payment Process Inefficiencies
The inefficiency of smooth payment processes leads to delays and financial inconsistencies.
Fragmented Systems
The absence of a unified platform led to inefficiencies in managing agents, customer data and transactions.
Product Integration Challenges
Challenge in maintaining flexibility within the system to handle the unique requirements of each product, while ensuring a seamless and efficient user experience that allows agents to switch between them easily.
Customer Onboarding Delays
The current system was inefficient, resulting in slow customer onboarding and less effective engagement.
Solution
Role-based access control for secure and efficient operations.
Detailed payment tracking and management tools.
Comprehensive reports and analytics for strategic decision-making .
Enhanced security protocols to protect user data.
Quick generation of insurance quotes for customer inquiries.
Streamlined customer registration and data updates.
Real-time updates on products and policies.
Secure transaction handling with fail-safe mechanisms.
Key Results
Operational Improvements
Business Benefits:
Strategic Advantages:
Conclusion
The MSIG platform represents a transformative solution for the insurance sector in Singapore. Through Thrymr Software's expertise and innovative approach, we successfully digitized and unified complex insurance processes, setting new standards for efficiency and customer engagement in the industry.
About Thrymr Experience
Thrymr Software specializes in delivering innovative technology solutions that drive industry transformation. Our dedicated team of skilled developers, architects, and project managers brings extensive experience in creating enterprise-grade applications. For the MSIG project, we leveraged our expertise in mobile application development, secure payment processing, and insurance workflows to create a platform that addresses specific industry needs while providing scalability for future growth.